Tolt alternatives (2026): what Rewardful, FirstPromoter and Dub cost as your affiliates grow

Tolt's public pricing page starts at $99 a month now, and every plan on it keeps 2% of what you pay your affiliates. That's $119 a month for a program doing $5,000 in affiliate revenue at a 20% commission. Rewardful and FirstPromoter both list $49 for the same program, as long as you send the payouts yourself.

If you're reading Tolt alternatives because of that $99, the cheap options are real. The catch is in who pays your affiliates. Tolt does it on every public plan for that 2%. FirstPromoter leaves it to you on its $49 plan, Rewardful will do it for 3% on any plan, and Dub does it for 5% on a $90 plan.

Check one more thing before you move: every tool here charges more as your affiliates do well. Tolt, Rewardful and FirstPromoter all tier on affiliate revenue, and Rewardful's and FirstPromoter's caps are lower. What sets Tolt apart is the $99 floor and the 2%.

Prices are from each vendor's own pages, re-read Nov 11, 2026. Screenshots are from Nov 10, and so is one Tolt trial-account screen, which I label where I use it. I haven't run any of these tools in production. I'm also a Dub affiliate, so I only quote each vendor about itself.

What Tolt charges today

The pricing page says it plainly: "Priced on what affiliates bring in."

Affiliates are unlimited on every plan. Growth already includes auto payouts by PayPal, Wise, bank and wire, plus W-9 and W-8 collection and 1099 filing. Pro adds Radar fraud protection and custom payout methods, and removes the "Powered by Tolt" link. The FAQ promises a full refund if you ask within 30 days.

If you're shopping because of the price, these are the pressure points. $99 is a lot for a small program if you're happy to send a PayPal file once a month. The 2% is on every plan. Fraud protection waits for Pro. And billing has to be Stripe, Paddle or Chargebee, or you wire it up with webhooks and the API.

The plan you pay for grows with your affiliates

Inside a Tolt trial account on Nov 10, 2026, the in-app billing screen showed three plans, not two.

Tolt trial-account billing view, Nov 10, 2026: a $69 Basic plan for up to $10,000 a month in partner revenue.

Basic isn't on the public pricing page I read today. The public page starts at Growth and says "Every plan pays your affiliates for you." On that trial screen, Basic says "Manual payouts," and autopayouts plus email campaigns and automations start at Growth. So both can be true: the public plans all pay affiliates for you, and a cheaper manual plan showed up in the app. I don't know who gets offered Basic, or whether it carries the 2% fee. Ask Tolt before you count on it.

Either way, the tier is set by what your affiliates bring in. Tolt's FAQ: "Plans step up with the revenue your partners bring in, never with how many partners you have." Rewardful and FirstPromoter work the same way, on lower caps, and Dub steps up on what you pay partners instead: $2.5K a month on Business and $15K on Advanced, on monthly billing (pricing). Here's one program at a 20% commission, on each vendor's monthly prices:

At $8,000 you're past both $49 plans: Rewardful Starter stops at $7,500 and FirstPromoter Starter at $5,000. At $25,000 both are on Enterprise; Rewardful's entry tier covers up to $30,000. Rewardful lists it at $149+ behind a demo and FirstPromoter at $149 behind "Let's talk," so treat both as starting prices.

If you send payouts yourself, Rewardful and FirstPromoter stay cheapest at both sizes. If you want the vendor to pay affiliates, Tolt beats Rewardful's Managed Payouts at $8,000 ($131 vs $147) and is no more expensive at $25,000 ($299 vs $299 and up). Dub was the bigger bill at both sizes. Your affiliates tripled and every bill went up, so price the plan you'll need at three times today's affiliate revenue, not the one you need now.

Tolt alternatives at a glance

From each vendor's pricing page, re-read Nov 11, 2026.

Don't compare those caps one for one. Tolt, Rewardful and FirstPromoter count what your affiliates sell. Dub counts what you pay them. At a 20% commission, Dub's $2.5K a month in payouts covers $12,500 a month in affiliate revenue.

Rewardful

The pricing page lists Starter at $49 a month for up to $7,500 in affiliate-attributed revenue, Growth at $99 for $15,000, and the entry Enterprise tier from $149 for $30,000. Yearly is twelve months for the price of ten: $490, $990 and $1,490 and up. Every plan has unlimited affiliates and a 0% transaction fee. Starter is one campaign and two team members, and it leaves out the branded portal, custom domain and custom rewards.

You can stay at 0% by sending PayPal mass payouts or Wise bulk payouts yourself. Or you pay a 3% processing fee for Managed Payouts, which is optional on every plan. Rewardful's FAQ says that with Managed Payouts, "Rewardful handles payouts and tax compliance on behalf of the merchant" (Managed Payouts FAQ).

FirstPromoter

The pricing page lists $49, $99 and $149 a month, or $490, $990 and $1,490 a year. Starter covers $5,000 a month in revenue from affiliates, less than Rewardful's $7,500, and caps you at 1,000 affiliates and 3 campaigns. Business covers $15,000. Enterprise starts at $149 for anything above that, behind a "Let's talk" button. FirstPromoter's FAQ says that when you pass a limit, "Your account moves to the next plan tier."

On paper, $49 buys a lot. The pricing page lists mass payouts through PayPal, Wise, Stripe, crypto and bank transfer on every plan, and multi-tier commissions up to 3 levels. White-labeling and Managed Auto Payouts are Enterprise only, and the managed option is "SaaS companies only, approval required."

On tax forms and payout rails, the public page and the app disagree. The pricing page lists W-9 and W-8BEN collection and mass payouts on every plan. A FirstPromoter trial account on Nov 10 showed bank payouts and W-9 and W-8BEN collection starting at Business, and its default payout terms were Net-30 with PayPal as the only enabled method. If you need either on Starter, ask.

Dub

The pricing page opens on the yearly view, with a badge that reads "10% off discount + 12x usage upfront." There, Business is $81 a month and Advanced $270. Click Monthly and they're $90 and $300. Enterprise is custom annual billing with a 3% payout fee.

Partner payouts and the Stripe integration both need Business or higher (payouts help, Stripe docs). You click Confirm payouts and Dub pays partners, collects W-9s from US partners and W-8s from everyone else, and sends a 1099-NEC to US partners paid $600 or more in a year. Commissions sit in a holding period first, 30 days by default. The options are 0, 7, 14, 30, 60 or 90 days, and Dub's help page says "We don't recommend a 0-day holding period." ACH takes up to 4 business days. Pay by card and the fee goes from 5% to 8%.

Three things on Dub's side catch founders out. The pricing FAQ says that once you exceed your monthly payout limit, "you won't be able to send payouts until the next billing period." On monthly billing, that means your partners wait until next month. And the trial isn't card-free: when it ends, "your card will be automatically charged for the first month of your paid plan" (free trial help). During the trial, payouts are capped at $500 a month. And fraud tooling sits higher on Dub: risk monitoring is on Advanced, not Business (pricing). Rewardful's pricing page lists self-referral fraud detection on every plan, and FirstPromoter's lists self-referral detection, a paid-ad traffic policy and reCAPTCHA on every plan.

PartnerStack is a different kind of tool

PartnerStack's main pricing page has no prices: "Your final plan and pricing are confirmed during your demo." Its Launch plan makes you pick affiliate link tracking or lead and deal registration. Its Spark plan is public: "$0 per month subscription fee. + 10% processing fee on commissions you pay out," for a single user, with "Simple Sale tracking via Stripe." It's built for deal registration and marketing development funds, so as a Tolt replacement for a Stripe affiliate program it's a different purchase.

If you're leaving PartnerStack rather than Tolt, I worked out where Spark's 10% stops being the cheap option in PartnerStack alternatives.

What one month costs

Take a program doing $5,000 a month in affiliate revenue at a 20% commission, so $1,000 a month in payouts, on monthly prices. That's at or under every plan's cap below.

• Tolt Growth: $99 plus 2% of $1,000, so $119. Tolt pays the affiliates.
• Rewardful Starter: $49 if you send the payouts. With Managed Payouts, $49 plus $30, so $79.
• FirstPromoter Starter: $49, and you send the payouts. It's right at Starter's $5,000 cap, so one good month moves you to Business at $99.
• Dub Business: $90 plus 5% of $1,000, so $140. Fund it by card and it's $90 plus $80, so $170.

At this size, Rewardful and FirstPromoter are the cheapest if you'll do payouts yourself. Rewardful with Managed Payouts is $40 under Tolt and still takes payouts off your desk. Dub costs the most because of the 5% fee.

Billing systems and Stripe

• Tolt lists Stripe, Paddle and Chargebee, and says "Billing syncs both ways." Anything else goes through webhooks or the API.
• Rewardful is built around Stripe and describes a two-way Stripe sync. It also has a Paddle integration, but its own page says "Rewardful only integrates with Paddle Classic, not Paddle Billing" (rewardful.com/paddle).
• FirstPromoter lists Stripe, Paddle, Chargebee, Recurly and Braintree on every plan, plus a historical Stripe import when you migrate.
• Dub tracks Stripe through a Stripe app. You send a lead event with your own user ID as customerExternalId at signup, then pass the same ID as metadata.dubCustomerExternalId on the Checkout Session (Stripe docs). Dub's docs list Stripe, Shopify, HubSpot and Segment as integrations, with no Paddle or Chargebee.

On Stripe, Dub's staging workspace lets you push a test customer through click, signup, payment and refund before any real partner shows up (testing docs). I wrote that trace up in verify your Dub + Stripe referral tracking before launch.

Refunds

Tolt's FAQ says a cancelled subscription stops future commission, and a refunded payment's commission "is taken back from the affiliate." FirstPromoter lists automatic negative commissions on refunds on every plan. Dub's Stripe integration marks the commission refunded, but "Commissions that are already paid cannot be refunded." For those, Dub tells you to set a holding period that matches your refund policy and to create a clawback when one slips through (refunds docs). I haven't reproduced any of these.

Who each tool fits

I earn a commission if you sign up for Dub, so this list says where I'd send you elsewhere.

• Stay on Tolt if you want payouts and tax forms handled from $99 without a 5% fee, and you bill on Stripe, Paddle or Chargebee. Move to Pro for Radar or to drop the "Powered by Tolt" link.
• Pick Rewardful if you want the lowest bill, you're under $7,500 a month in affiliate revenue, and you'll send payouts yourself or pay 3% later to stop. It's on Stripe, or Paddle Classic (not Paddle Billing).
• Pick FirstPromoter if you bill on Chargebee, Recurly or Braintree, or want three-level sub-affiliate commissions on the $49 plan, and a $5,000 Starter cap is fine for now. I didn't see multi-tier on Tolt's pricing page. Dub's Advanced plan lists "Partner referral rewards," which I haven't tested, so don't take it as the same thing.
• Pick Dub if Stripe is your source of truth, you want attribution tied to your own user IDs on the server, and you'd rather have payouts and US tax forms built in. You pay for that with the 5% fee and a cap on payouts instead of revenue.
• Pick PartnerStack if your partners register deals and you have the budget for a sales-led contract.

Whichever you choose, run one test customer through click, signup, payment and refund before you invite partners. If you're comparing Dub against just one of these, I priced Dub vs Rewardful vs PartnerStack and Dub Partners vs FirstPromoter at several program sizes.

Affiliate link - I may earn a commission: https://refer.dub.co/shamil

What I couldn't verify

• Who Tolt offers the $69 Basic plan to, and whether Basic carries the 2% payout fee.
• Prices for PartnerStack's Launch, Growth and Enterprise plans.

Prices re-read Nov 11, 2026 from tolt.com/pricing, rewardful.com, firstpromoter.com/pricing, dub.co (pricing, help and docs) and partnerstack.com. Screenshots and the Tolt trial billing screen are from Nov 10, 2026. Vendors change prices often, so check before you buy.