Rewardful alternatives (2026): what FirstPromoter, Tolt and Dub cost, and when to stay

Your affiliates bring in $7,600 next month, $100 over Rewardful Starter's limit. Rewardful's pricing schedule says what happens next: "If you exceed the limits of your monthly plan we will upgrade you to the next pricing tier in the next billing cycle." Starter is $49 a month. Growth is $99. Pass $15,000 and you're on Enterprise at $149, and past $30,000 it's $299.

If that step-up, a move to Paddle Billing, or sending payouts by hand every month is what's pushing you, here's what the alternatives I'd consider for a Stripe SaaS (FirstPromoter, Tolt and Dub) cost, from each vendor's own pages, read Nov 12, 2026.

At a 20% commission, Rewardful or FirstPromoter is the cheapest published bill at every size from $5,000 to $75,000 a month in affiliate revenue, as long as you send the payouts yourself. Dub is the biggest published bill at every size. Leave Rewardful for a reason other than price: you bill on Paddle Billing, you want the tool to pay affiliates on every plan, or you pay a low commission on high revenue, the one case where Dub comes out cheaper.

I haven't run any of these tools in production. I'm a Dub affiliate, so I quote each vendor only about itself, and anything I couldn't find on a vendor's own site is marked UNKNOWN.

What Rewardful charges

rewardful.com/pricing, captured Nov 11, 2026. The live page showed the same prices and caps on Nov 12.

From rewardful.com/pricing and the pricing schedule ("Updated January 20, 2026"):

• Starter: $49 a month, up to $7,500 a month in affiliate-attributed revenue, 1 campaign, up to 2 team members.
• Growth: $99, up to $15,000.
• Enterprise: tiered by revenue. $149 up to $30,000, $299 up to $75,000, $499 up to $150,000, and on up to $5,000 a month for $2,500,000.
• Yearly is "12 months for the price of 10": $490, $990, and $1,490 and up.
• Every plan has unlimited affiliates and "a 0% transaction fee on affiliate-attributed revenue."
• Payouts: PayPal mass payouts and Wise bulk payouts (CSV) on every plan, one-click PayPal on Enterprise only, or Managed Payouts on any plan, where "Merchants pay a 3% processing fee on payouts."
• Fraud: self-referral fraud detection and brand-bidding blocks on every plan.

Two lines matter if you're thinking of leaving. Rewardful's Paddle page says "Rewardful only integrates with Paddle Classic, not Paddle Billing." And its terms say "You will not be provided any refunds for unused time on your service period," so cancel close to your renewal date, not in the middle of a yearly plan.

What each alternative costs as your program grows

One program at a 20% commission, on monthly prices, so payouts are a fifth of affiliate revenue. My arithmetic from published prices.

How each cell is built:

• Rewardful: the revenue tier, plus 3% of payouts in the Managed Payouts column. The "you send" column leaves out PayPal or Wise fees, which Rewardful lists as separate from its 0%.
• FirstPromoter: Starter $49 up to $5,000, Business $99 up to $15,000, Enterprise $149 "above $15,000/month" behind "Let's talk" (pricing). Its pricing page lists no transaction or payout fee, so that fee is UNKNOWN, not zero.
• Tolt: Growth $99 up to $20k a month in partner revenue, Pro $199 up to $50k, Enterprise custom, plus "2% of what's paid out" (pricing).
• Dub: Business $90 covers up to $2.5K a month in partner payouts, Advanced $300 up to $15K, plus 5% of payouts by ACH (pricing, payouts help). Fund by card and the fee is 8%.

If you want the tool to send the money, compare the last three columns. Rewardful's Managed Payouts is cheapest at $5,000. Tolt is cheaper at $12,500 and $50,000, and they tie at $25,000. Dub is the most expensive payer in every row, and I'm the one with the Dub link.

The one case where Dub costs less

This only applies if your commission is low. Rewardful meters what your affiliates sell. Dub meters what you pay them. So at a low rate on high revenue, Dub's entry plan stretches further than Rewardful's.

Take a program at a 5% commission doing $40,000 a month. Payouts are $2,000. Rewardful puts $40,000 on its Enterprise 75k tier: $299 a month, or $359 with Managed Payouts. Dub Business covers $2,000 in payouts: $90 plus 5% of $2,000, so $190. Tolt is on Pro: $199 plus $40, so $239. Dub is the cheapest of the three.

At 10% on $20,000 (payouts $2,000), Dub only beats Rewardful's Managed Payouts. Rewardful is $149, or $209 managed. Dub is $190. Tolt is still on Growth at $99 plus $40, so $139.

The crossovers, my arithmetic from published prices. Dub Business only covers payouts up to $2,500 a month, so it needs a commission at or under $2,500 divided by your revenue.

• Revenue $15,000 to $30,000 (Rewardful's $149 tier): Dub's $90 + 5% of payouts beats Rewardful's $149 + 3% with Managed Payouts below $2,950 in payouts, so anywhere Business applies. That's a commission at or under 16.7% at $15,000, or 8.3% at $30,000. Rewardful without Managed Payouts stays cheaper.
• Revenue $30,000 to $75,000 (the $299 tier): Dub's $90 + 5% beats Rewardful's flat $299 below $4,180 in payouts, so again anywhere Business applies. That's a commission at or under 8.3% at $30,000, or 3.3% at $75,000.
• Dub Advanced ($300 + 5%) never beats Rewardful's $299 tier, with or without Managed Payouts.
• At 20% or more, Dub Business only covers up to $12,500 in revenue, where Rewardful is $49 or $99. Dub never wins on price there.

FirstPromoter

The same $49 entry with a lower first cap: $5,000 a month in revenue from affiliates, and 1,000 affiliates on Starter. It lists the widest billing support here ("Stripe, Paddle, Chargebee, Recurly and Braintree"), and its help center has a Paddle Billing guide. If Rewardful's Paddle Classic limit is why you're leaving, start here. Self-referral detection, a paid-ad traffic policy and reCAPTCHA are listed on every plan. Managed Auto Payouts is Enterprise only, "SaaS companies only, approval required," and its fee is UNKNOWN. The trial is 14 days with no credit card. On Nov 12 the page was running "20% off now with code BF2026." Head to head with Dub: Dub Partners vs FirstPromoter.

Already on FirstPromoter and pricing a move the other way? I ran Rewardful, Tolt, Dub and PartnerStack Spark against it from $5k to $50k a month, including the $5,000 to $7,500 band where Rewardful is $50 a month cheaper, in FirstPromoter alternatives.

Tolt

The pick if you want the tool to pay affiliates on every plan without a 5% cut. Growth is $99 for up to $20k a month in partner revenue, Pro $199 up to $50k, and "Tolt charges 2% of what's paid out," sent by PayPal, Wise, local bank transfer or wire. Every plan lists "W-9 and W-8 forms, 1099 filing." Radar fraud protection starts on Pro. Billing is "Stripe, Paddle and Chargebee," or webhooks and the API. Which Paddle version isn't stated, so ask before you count on Paddle Billing. The trial is 14 days with no credit card, and the FAQ says "ask within 30 days and we'll refund you in full." The catch is the $99 floor, double Rewardful Starter. More in Tolt alternatives.

Dub

Dub pricing page, Nov 13, 2026

Dub Partners is $90 a month on Business or $300 on Advanced, or $81 and $270 billed yearly with a "10% discount + 12x usage upfront" (pricing). Business covers $30K a year in partner payouts ($2.5K a month) and 500 partners. Advanced covers $180K a year ($15K a month) with unlimited partners. Enterprise is custom: its card says "$250K+ partner payouts/year" while the compare table says "Unlimited."

Dub sends the money. Its payouts help lists ACH at 5% on Business and Advanced (3% on Enterprise) and card at 8% (6%). It collects W-9s from US partners, sends a 1099-NEC to those paid $600 or more in a year, and collects W-8s from non-US partners. Commissions sit in a holding period, 30 days by default, and Dub's advice is "We don't recommend a 0-day holding period." On the partner side, withdrawing to a bank account has "No transaction fee" (receiving payouts).

Where Dub loses, from its own pages:

• Price: the 5% ACH fee on every payout. At a 20% commission it's the biggest bill in the table above.
• Caps: go over your monthly payout limit and "you won't be able to send payouts until the next billing period." Rewardful moves you up a tier instead. Dub makes partners wait.
• Fraud tooling: risk monitoring "is only available on Advanced plans and above" (risk monitoring).
• Billing: dub.co/integrations lists Stripe, Shopify and Polar. I found no Paddle integration, so Paddle is UNKNOWN.
• Trial: the header says "All plans include a 14-day trial." Business and Advanced both have a "Start 14-day trial" button; Enterprise is "Get a demo" (pricing, read Nov 13, 2026). Payouts are capped at $500 a month during a trial, and when it ends "your card will be automatically charged for the first month of your paid plan" (free trial help).

On your own subscription, Dub's FAQ says "we offer full refunds" and asks you to reach out.

PartnerStack, briefly

PartnerStack lists Launch, Growth and Enterprise with no prices: "Your final plan and pricing are confirmed during your demo." Its self-serve Spark plan is a "$0 per month subscription fee" plus a "10% processing fee" on commissions you pay out. It's built around deal registration and a partner marketplace, a different purchase from Rewardful. I ran the numbers in PartnerStack alternatives.

Paddle, refunds and the rest, side by side

• Paddle Billing: Rewardful no (Classic only). FirstPromoter yes, with a help guide. Tolt lists Paddle, version UNKNOWN. Dub UNKNOWN.
• Refund on your subscription: Rewardful none for unused time. Tolt in full within 30 days. Dub says full refunds. FirstPromoter: "Our plans are monthly or annually, and they are non-refundable." (terms, last updated 25.06.2026)
• Over the cap: Rewardful and FirstPromoter move you up a tier. Tolt says it will help you move to the next plan and "nothing stops tracking." Dub holds payouts until the next billing period.
• Who sends payouts on the entry plan: you, on Rewardful (or Rewardful for 3%) and on FirstPromoter Starter. Tolt and Dub do it, for 2% and 5%.
• Partner-side fees: with Managed Payouts, Rewardful affiliates pay their own withdrawal fees, such as USD 1.00 by ACH, or USD 0.75 + 2% by PayPal for US residents, capped at USD 1.75. Dub partners pay no transaction fee to a bank account. FirstPromoter and Tolt: UNKNOWN.

How Stripe refunds, upgrades and coupons hit commissions in each tool is in Stripe affiliate tracking: refunds, upgrades and coupons.

Moving off Rewardful

1. Pick your exit date. Rewardful doesn't refund unused time, so switch near renewal.
2. Pay out every open commission in Rewardful first, so no affiliate has a balance in two places.
3. Keep ?via= links working through your cookie window.
4. Run one test customer through click, signup, payment and refund in the new tool before you email affiliates.

If you're moving to Dub, its Rewardful import guide needs Business or higher, a custom domain and conversion tracking set up first, and your Rewardful API secret. It recommends client-side click tracking so existing domain.com?via=affiliate links keep working. It only imports affiliates in an "active" state with at least 1 lead or referral, skips referrals and commissions without a valid Stripe customer ID, and maps Rewardful's Pending and Due commissions to Pending, Paid to Paid and Voided to Canceled.

When to stay on Rewardful

I earn a commission if you sign up for Dub, so here's where I'd tell you not to.

• Stay if you're on Stripe or Paddle Classic, pay 20% or more, and don't mind a PayPal or Wise batch each month. Up to $30,000 a month in revenue, nothing here is cheaper on published prices. Above that, FirstPromoter's Enterprise starts at $149 against Rewardful's $299, but its tiers past $15,000 aren't public, so get a quote before you move for that.
• Stay if you'd rather pay 3% for Managed Payouts than switch tools. At a 20% commission on Starter (up to $7,500 a month), that's cheaper than Tolt or Dub.
• Move to FirstPromoter if you bill on Paddle Billing, Chargebee, Recurly or Braintree.
• Move to Tolt if you want affiliates paid for you on every plan for 2%, and $99 is fine.
• Move to Dub if Stripe is your source of truth, you want payouts and US tax forms run by the tool, and either your commission is low against your revenue or you'll pay the 5% for that. Check the payout cap before you pick Business.

For the three-way breakdown at four commission rates, see Dub vs Rewardful vs PartnerStack.

Affiliate link - I may earn a commission: https://refer.dub.co/shamil

Quick answers

What's the cheapest Rewardful alternative? FirstPromoter at $49 a month, with a lower cap: $5,000 in affiliate revenue against Rewardful's $7,500. Its fee on self-sent payouts isn't listed, so treat it as UNKNOWN.

Does Rewardful take a cut of revenue? No. Its pricing page says 0% on affiliate-attributed revenue. Managed Payouts is optional at 3% of payouts.

Does Rewardful work with Paddle Billing? No. "Rewardful only integrates with Paddle Classic, not Paddle Billing."

Is Dub cheaper than Rewardful? At a 20% commission, not at any size I priced. At a low commission on high revenue, sometimes: at 5% on $40,000 a month, Dub Business is $190 against Rewardful's $299.

What I couldn't verify

• FirstPromoter's Enterprise tiers above $15,000, its Managed Auto Payouts fee, and any fee on self-sent payouts.
• Tolt's Enterprise price and which Paddle version it supports.
• Whether Dub tracks Paddle sales.
• Partner-side withdrawal fees on FirstPromoter and Tolt.

Prices read Nov 12, 2026 from rewardful.com, firstpromoter.com, tolt.com, partnerstack.com and dub.co (pricing, help and integrations). Vendors change prices often, so check before you buy.